Archive for January, 2008

In last years many big companies in Austria have done examplarly work on their websites. We can find podcasts, blogs, videos and all that stuff that makes surfing on a website more interesting. That’s pretty cool.

Anyhow I am still missing the real Web 2.0 applications on these company sites. We do not see many companies in Austria really using the power of social advertising and web 2.0 on a regulary and efficent base. Actually I cannot even state one name ;O(.

Forums and blogs are if they are present, always monitored or even written by the companies employees. Podcasts and videos are home-made and aired. Where are the user/customer generated contents? Don’t we have internet users who are interested in this? I don’ think so. On the private sector videos, wikis and other stuff is booming also in Austria.

Are companies to shy for opening the space for these users. Are we afraid of no being able to handle these new form of PR?

How many companies in Austria do really have at least a slight insight of what’s written in the web about them?

Unfortunately there are no valid studies reflecting the real reasons behind these stagnation in web developement and innovation on the side of economic usage. Maybe some readers can bring us forward with some posts about this topic. What are the real worries. Let’s discuss

My first post may rise the attitude that Austria is not forward looking and innovative in terms of Online Media and Web developement. Well, in contradiction to that I want to point out, that there are many institutions and people that are highly engaged and innovative in order to bring that developement forward. Institutions like the IAP, companies like Microsoft and also the government (and of course many more) do a lot for getting excellent in this area.

For today I want to present one of these effort in more detail.

The city of Vienna shows that they can do more than dancing walz and beeing traditional. For a international hub like Vienna creative Innovatoin and technological progess are vitally important. With the foundation “departure” Vienna takes this into account.

The Foundation focuses on longterm support and creative industries and has a leading role in this area in Europe.

With the general focus on creative industries departure supports extraordinary and visionary projects in the field of a.o. fashion, music, audiovison, architecture and multi media design.

In this context the “Lifestyle Advertising”  Award took place. 7 projects out of 46 are the winners of all together 1 million Euro. The projects all treat with the topic of shifting communication in a convergent time and have different faces like webradio or web-plattforms for the movie scene.

More information on this great projects and the foundation itself under http://www.departure.at/

Welcome to the Austrian part of “Global Thoughtz”.

For introducing my blog and the Austrian market let’s start with some soft and general insights. 

The Austrian Market is in comparison to other countries a slowly developing country in terms of social/web marketing and the acceptance of mobile marketing.

The latest figures of 2007 from the  Austrian Internet Monitor ( read more under: http://www.integral.co.at/AIM/ueberblick.shtml)   tell us that

• 67 % of the Austrian population aged from 14 are Internet-users -so this is about 4,6 million people
• 56 % are using the Internet several times per week
• 90% of the people aged from 14 - 19 years are online
• only 27% of the people over 60 years are online
• 45% have already bought goods online
• The most penetrated usage of the internet is e-mailing

Anyhow the online-shopping is in progress. Especialla men and people with higher income are great users of this channel.

So this figures show us that the internet is (for the last years and ongoing) a vitally important channel of generating business.

But not only the online shopping, also the whole advertising scenery as well as personal marketing , PR and networking will not survive without facing and managing this big developement.

So, in this blog you will find insights, summaries, news and events all around online marketing, social networks, technologies and more. Weekly new and weekly more interesting.

Have a look, fun and be inspired …

Popular search engines in Austria: