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Welcome to the Austrian part of “Global Thoughtz”.

For introducing my blog and the Austrian market let’s start with some soft and general insights. 

The Austrian Market is in comparison to other countries a slowly developing country in terms of social/web marketing and the acceptance of mobile marketing.

The latest figures of 2007 from the  Austrian Internet Monitor ( read more under: http://www.integral.co.at/AIM/ueberblick.shtml)   tell us that

• 67 % of the Austrian population aged from 14 are Internet-users -so this is about 4,6 million people
• 56 % are using the Internet several times per week
• 90% of the people aged from 14 - 19 years are online
• only 27% of the people over 60 years are online
• 45% have already bought goods online
• The most penetrated usage of the internet is e-mailing

Anyhow the online-shopping is in progress. Especialla men and people with higher income are great users of this channel.

So this figures show us that the internet is (for the last years and ongoing) a vitally important channel of generating business.

But not only the online shopping, also the whole advertising scenery as well as personal marketing , PR and networking will not survive without facing and managing this big developement.

So, in this blog you will find insights, summaries, news and events all around online marketing, social networks, technologies and more. Weekly new and weekly more interesting.

Have a look, fun and be inspired …