Progress and Stagnation

In last years many big companies in Austria have done examplarly work on their websites. We can find podcasts, blogs, videos and all that stuff that makes surfing on a website more interesting. That’s pretty cool.

Anyhow I am still missing the real Web 2.0 applications on these company sites. We do not see many companies in Austria really using the power of social advertising and web 2.0 on a regulary and efficent base. Actually I cannot even state one name ;O(.

Forums and blogs are if they are present, always monitored or even written by the companies employees. Podcasts and videos are home-made and aired. Where are the user/customer generated contents? Don’t we have internet users who are interested in this? I don’ think so. On the private sector videos, wikis and other stuff is booming also in Austria.

Are companies to shy for opening the space for these users. Are we afraid of no being able to handle these new form of PR?

How many companies in Austria do really have at least a slight insight of what’s written in the web about them?

Unfortunately there are no valid studies reflecting the real reasons behind these stagnation in web developement and innovation on the side of economic usage. Maybe some readers can bring us forward with some posts about this topic. What are the real worries. Let’s discuss